WWE stumbles as RAW sinks into NFL playoffs while AEW Dynamite finds its footing.
RAW Ratings (16th January) :
Ratings : 1 489 000 (-12,00 %) & 0.42 sur les 18-49 [-0.08]
Ratings per hour :
H1 : [P2+ : 1 557 000] [18-49 : 0.44] [Cable Pos : 8]
H2 : [P2+ : 1 544 000] [18-49 : 0.44] [Cable Pos : 7]
H3 : [P2+ : 1 365 000] [18-49 : 0.37] [Cable Pos : 9]
Monday Night RAW did not hold up this week against a big NFL playoff game. For his first year at the head of the booking, Paul Levesque will not have been able to do better than Vince during the previous year (as shown on the graph). The Triple H effect seems to be running out of steam even if the NFL numbers are up this year. The night's game had 31,098,000 viewers with a huge 8.39 in the 18-49 demographic. The two are clearly not playing in the same league.
RAW will be able to bounce back for the next episode which will celebrate the 30th anniversary of the red show with many headliners that will bring back the audience as it was the case with the RAW Reunion in 2021.
Ratings NXT (17th January) :
Ratings : 600 000 (-14,29 %) & 0.14 sur les 18-49 [-0.01]
Cable Pos : 26th.
Back to reality with an audience in free fall this week. While NXT had a positive first two weeks in the ratings, it was short-lived as it has already fallen back. The next few weeks will show if this week's numbers are just an accident or if the good momentum is really over.
What's more, the competition was not so unusual this week; College Basketball on ESPN (1,535,000 & 0.44), Night Court on NBC (7,554,000 & 0.98).
Ratings AEW Dynamite (18th January) :
Ratings : 969 000 (+0,21 %) & 0.31 sur les 18-49 [-0.02]
Cable Pos : 3th.
AEW Dynamite confirms that it is back on track (despite a small loss in the 18-49 demographic) after a first week that was very disappointing in the numbers. The show also confirms that it is well positioned in certain demographics including F12-34. Despite the overall drop on 18-49, F18-49 did increase from last week.The figures for the start of the year remain down on the previous year, although in 2022 AEW had an excellent start to the year. This start of the year looks more like a start of the year like 2021 (as shown in the chart).
Like last week, AEW Dynamite finished in 3rd place on cable behind the two NBA games on ESPN which scored 1,219,000 (0.47) and 1,008,000 (0.39).
Ratings Smackdown (20th January) :
Ratings : 2 257 000 (-2,97 %) & 0.55 sur les 18-49 [+/-0.00]
Smackdown continues its start of the year quietly, remaining within the usual averages. The demographics are slightly down compared to previous years, although the overall audience is (for the moment) slightly up. Not much to report this episode, a classic week for the blue show.
Smackdown is in 2nd place, just behind an NBA game and ahead of another NBA game that was head to head and recorded a 1,232,000 & 0.41.
Ratings AEW Rampage (20th January) :
Ratings : 464 000 (-9,55 %) & 0.13 sur les 18-49 [+/-0.00]
Cable Pos : 16th.
An audience that sinks by almost 10 points and that only drops in this month of January but a demographic that stabilizes on the same averages as the previous months. This new year will perhaps give the desire to intensify the number 2 product of AEW which has shown some nice assets in the past. Beyond that, the program has even gained places on cable compared to last week.
All this with the biggest program of the night opposite: an NBA game on ESPN that gathered 1656,000 viewers for a 0.57 demographic in the 18-49 demographic.
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