This week, WWE is faltering (except for NXT) and AEW is back on track to finish the year strong.
RAW Ratings (12th December) :
Ratings : 1 472 000 (-4,17 %) & 0.47 sur les 18-49 [-0.04]
Ratings per hour :
H1 : [P2+ : 1 482 000] [18-49 : 0.38] [Cable Pos : 7]
H2 : [P2+ : 1 547 000] [18-49 : 0.38] [Cable Pos : 8]
H3 : [P2+ : 1 388 000] [18-49 : 0.35] [Cable Pos : 9]
While WWE seemed to hold its own against the NFL in the first few weeks, this is no longer the case with a really low score for the red show even if it is not an all-time record. Surprisingly, it is the first two hours that have sunk this week. The weeks are starting to come together and the ratings (including the 18-49 demo) are failing to rebound. WWE seems to be struggling to find ways to stimulate and intrigue an audience to come and watch RAW rather than another program, especially the NFL.
Speaking of the NFL, Monday's game had an audience of 9,121,000 and a 2.47 rating in the 18-49 demographic on ESPN and 1,130,000 and a 0.42 rating on ESPN 2.
Ratings NXT (13th December) :
Ratings : 666 000 (+24,72 %) & 0.17 sur les 18-49 [+0.04]
Cable Pos : 13th.
After two complicated weeks, NXT is picking up steam and getting back to more positive numbers that were on their previous momentum. We've seen that recently, NXT can yo-yo on the ratings (as shown in the last few weeks in the 18-49 demographic). Even so, this yo-yo is still effective in recording a gain in 18-49 over the previous year. These are encouraging points as the yearly ratings for each company will soon be reviewed.
As for the competition, NXT faced one of two NBA games on TNT (1,509,000 & 0.45) and The Voice on NBC (6,947,000 & 0.66).
Ratings AEW Dynamite (14th December) :
Ratings : 950 000 (+13,10 %) & 0.33 sur les 18-49 [+0.04]
Cable Pos : 3rd.
With this special "Winter is Coming" episode, Dynamite continues to regain its strength and records its best demographic since the October 5 episode and a show that remains 3rd on cable, just behind the two NBA games. That's AEW's usual spot this time of year. Numbers that must also feel good, and the upcoming schedules are there to reignite a positive momentum with the upcoming special episodes. A more than decent and satisfying place for AEW which will be able to arrive in a strong position as the TV rights negotiations approach.
The game in direct competition with Dynamite was broadcast on ESPN (1,241,000 & 0.45) and we can also note a good audience for Survivor on CBS (4,975,000 & 0.75).
Ratings Smackdown (16th December) :
Ratings : 2 191 000 (-4,99 %) & 0.52 sur les 18-49 [-0.05]
Despite the presence of Roman Reigns, the self-proclaimed "needle mover" had no effect this week as the show lost both in ratings and demographics without any unusual competitors. Some would say that the effect of Roman Reigns has been overrated lately. We'll have time to discuss that in the year-end review. Despite this, Smackdown is (for the moment) doing better in December than it did last year. However, I think we could have expected better. Maybe it's also due to the writing of the show?
The blue show is nevertheless placed second on all TV, just behind the NBA game of 10:00PM (1 613 000 & 0.53).
Ratings AEW Rampage (16th December) :
Ratings : 464 000 (+1,53 %) & 0.15 sur les 18-49 [+0.04]
Cable Pos : 15th.
Rampage is also getting back some colors by recording its best score since two months and the episode of October 14th with this episode "Winter is coming". Moreover, with the various special episodes coming up, it will surely be the time to create a long-lasting craze as well as a positive dynamic around Rampage which has, I repeat, assets to show despite the flaws of the time slot.
The show faced the NBA game which beat Smackdown with a score of 1,613,000 viewers as well as 0.53 in the 18-49 demographic. This bodes well for the future of Rampage and gives us reason to hope for a revival of the Friday show as 2023 will be an important year for the company.
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